Ford Certified Used Plan Enhanced
Wednesday, April 23rd, 2008The Detroit News recently posted an article about Ford’s decision to enhance it’s certified used car program. Partially due to the recent slump in the economy, Ford’s decision should offset the decline in sales of new cars and trucks. Recent surveys by J.D. Power and Associates and Wachovia show overall demand for used cars, and for certified used-car sales particularly, is increasing.
The latest initial quality study commissioned by Ford shows the automaker in a statistical dead-heat with Toyota and Honda.
Toyota, which also saw a decline in new car sales, is also focusing on their certified used car plan to boost sales. Meanwhile, just announced, Toyota Motor Corp. beat General Motors Corp. in first-quarter sales by 159,000 vehicles, challenging the U.S. automaker’s 77-year reign as the global leader with gains in emerging markets that offset U.S. declines.

